berserk - primary logo
berserk - asset inspiration
berserk - snowboard design
berserk - typographic logo
berserk - brand palette
berserk - paragliding wing
berserk - apple watch design
berserk - 4 bears brandmarks
berserk - brand elements
berserk - active glasses design
berserk earth - event promotion billboard
berserk - elemental submarks
berserk - energy drink varieties
berserk - garment packaging
berserk - hooded sweatshirts
berserk - kiteboard design
type: visual identity
project: berserk®
strapline: for the wild
Berserk® is a burgeoning extreme sports brand with a focus on the ecology of the planet. The energy and magnificence of the natural world is integral to participation in extreme sports with conservation of the highest value to the brand.
Challenges
- Imbue the brand with a sense of ancestral responsibility, synthesis with nature, and a 'warrior' ethos.
- Consider the elements of Fire, Earth, Air & Water
- Produce a foundation visual identity for the widest possible product and promotional application.
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