dirty merchants - primary logo
dirty merchants - asset inspiration
dirty merchants bomber jacket
dirty merchants brandmark
dirty merchants - brand palette
dirty merchants store sign
dirty merchants jean jacket and printed hoodie
dirty merchants secondary typograph
dirty merchants - secondary brandmark
dirty merchants - garment packaging
dirty merchants brand pattern
dirty -merchants e-commerce
dirty merchants - Dr. Tyme submark
dirty merchants t-shirt
dirty merchants - advertising billboard
dirty merchants - retail swing tickets
type: visual identity
project: dirty merchants
strapline: ahead of time
A premium streetwear fashion label with an ethos of 'carpe diem' and the embodiment of the rebellious spirit of bad boys and unruly girls.
Challenges
- To cross pollinate the characteristics of premium street clothing brands like BAPE, MAHARISHI and SUPREME with a spirit of rebellion and recalcitrance
- The creation of iconic marks and garment graphics
- To initiate the visual foundation for the identity of the label, onto which further designs and the future of the brand can be constructed.
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