type: visual identity

project: hangman & king

strapline: killer style

 

Hangman & King specialise in neckwear and small accessories for men with a design aesthetic from the macabre to the glorious. They say the devil is in the details and this unique brand aims to emphasise the particulars in the wardrobe of the determined yet discerning gentleman.

 

Challenges

 

  • Striking a balance between a sense of heritage and a modern aesthetic.
  • Creating brand assets that can evolve over time while sustaining the company's core values.
  • Sampling gift boxes and bags.

(Click images for Lightbox view)

© alex jenkins. All rights reserved.

primary logo

tonal inspiration

printed paper shopping bag

typograph

brand palette

styling profile

signage

brandmark

horizontal logo mono

tie presentation boxes

stationary

submark

brand pattern

cufflink presntation box

store front shutter

ecommerce